About Us | The Laid-Back Story
“Laid-Back is all about where you want to be.
Where you have been and where you dream of going.”
From Corporate to Cool T-Shirts
In 2002, we ditched corporate life to buy High Range Designs, a small screen-printing shop in Victor, Idaho. At the time we thought, “How hard can it be? It’s only t-shirts!” Fortunately our artist and new partner, Kory Bennington, lived far enough away to realize these new owners truly had no idea what they were doing. Together, we focused on learning and moving forward to improve and innovate.
Novice to Industry Leader
The new High Range Designs launched with world class service supporting our world class resort t-shirts. We learned, we listened, and we broke new ground. We’ve become industry leaders by being industry mavericks. Drawing on experience, we decided to bring our company vibe to the masses with a new brand, Laid-Back USA.
In 2010, the Laid-Back USA idea was born. Initial response, excitement and feedback tell us we’re on the right track. The official Laid-Back USA launched July 2011. Here, anyone can buy the world’s most comfortable tees with our custom themes to fit anyone’s Laid-Back lifestyle! Or, simply express their personal style with our simple, elegant Laid-Back logo tees.
At High Range Designs, we’re stoked to share our passion and lifestyle with the world. Whether it’s doing something, or a whole lot of nothing. It’s all about the feeling you get from laying low, kicking-up-your feet and just living life - Laid-Back.
Laid-Back USA | Vintage, laid back, classically cool American style and comfort.
The Laid-Back Crew
If you have a moment, please click here and let us know what products we should rush to get online first. A form will pop-up for you to provide feedback.
Thanks again! We’re working fast to get all the Laid-Back USA goods here.
Until next time, stay Laid-Back!
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