Life In The Slow Lane

About Laid-Back

A relaxed attitude lengthens a man's life. (Proverbs 14:30)

Our Roots

From Corporate - to Cool T-shirts

In 2002 we ditched corporate life, sold everything and moved to Victor, Idaho, to buy High Range Designs, a small screen-printing company that focused on resort T-shirts.

At the time we thought, "How hard can it be? It's only t-shirts!". Fortunately our artist and new partner, Kory Bennington, lived far enough away he couldn't see we had no idea what we were doing. After many prayers and discussions together, we focused on learning and moving forward to improve and innovate. Our goal was to make the best resort T-shirts in the world.

Branching Out

To Industry Leader

The new company launched with world class artwork backed up with awesome old school customer service. Just treat our customers how we would like to be treated ... plain and simple.

We learned, we listened and we broke new ground. Today we have over 3,000 businesses throughout the world carrying shirts that were designed and printed right here in Teton Valley, Idaho.

Where We Are At Today

Good Vibes One T-Shirt at a Time

The Laid-Back brand debuted at several national events in 2010, offering premium T-shirts featuring our unique artwork. Enthusiasts responding with excitement and feedback told us we were on the right track. The first official Laid-Back website launched in July 2011. Here, everyone could buy super comfy tees to spread good vibes with their favorite original retro images.

Now - millions of T-shirts later - our designs are found virtually everywhere. We're really stoked to share our artwork and passion with the world! Whether it's doing something, or a whole lot of nothing - it's that feeling you get from laying low, kicking up your feet and just living life Laid-Back.